How has the New Year started for you?

Mar 8, 2012

Croombs Chartered Accountants in Hampshire

I am often asked by clients how well I think they are doing and how I think other local businesses are performing.

I know times are still very tough for lots of businesses but actually local businesses still seem to be performing very well under the circumstances.

Some of my clients are telling me they are very busy and are even having to turn work away.  I have asked them why they think this is and they say it comes down to a few main points:

  1. They are doing a good job;

  2. They are still investing in marketing as they see it as a vital part of their business;

  3. There is still plenty of work out there, but they are having to find new ways of getting it;

  4. Existing customers trust them which in turn leads to recommendations to new customers.

Many clients are still struggling to win work but I think this gives them an opportunity to review their costs and maybe decide to do things differently.  This could reduce their costs which will in turn let them be more competitive on their pricing.

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